Hearts & Soles

Built on Craft. Driving Legacy Forward.

Join Dayton and East Van makers in building the next chapter of a legendary story.

On April 23, a fire from a neighbouring restaurant swept through our building — destroying the roof, gutting the second floor, and damaging everything below. Makers, musicians, and small businesses who called Dayton home lost studios, tools, and work.

But Dayton has always been about resilience. We’re rebuilding not just a factory, but a living piece of East Van history. 

Be Part of the Story

• Pick up a Hearts & Soles Package — lock in up to 50% off future purchases. Every dollar today is worth twice as much in future Dayton gear — and helps carry the story forward.
• [OR: Pick up a Hearts & Soles Package and lock in up to 50% off future boots, jackets, and gear. Every dollar today rebuilds the factory — and doubles in value when you come back for the gear we’re known for.]
• Grab a limited collection Dayton Tee — wear it proudly as part of this living East Van legacy. 

Where It Goes

• Rebuilding the Dayton Factory
  Your purchase brings this heritage space back to life — helping cover renovation, permits, and the work needed to make the Hastings Factory hum again.
• Backing Artists & Makers
  Independent creators lost their studios and tools. Hearts & Soles helps them restart, create, and keep shaping the East Van community we’re all part of.